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Recommended Books

Crossing the Chasm
Marketing and Selling High-Tech Products to Mainstream Customers - Geoffrey A. Moore, Regis McKenna

Author Geoffrey Moore makes the case that high-tech products require marketing strategies that differ from those in other industries. His chasm theory describes how high-tech products initially sell well, mainly to a technically literate customer base, but then hit a lull as marketing professionals try to cross the chasm to mainstream buyers.


Customer Centered Selling
Customer Centered Selling - Robert Jolles
Robert Jolles reverses the conventional selling practice of searching for customer needs. To truly create urgency, you must focus instead on the customer's problems and decision-making process.

God Wants You to Be Rich
God Wants You to Be Rich: How and Why Everyone Can Enjoy Material and Spiritual Wealth in Our Abundant World - Paul Zane Pilzer"
In God Wants You to Be Rich, bestselling author Paul Zane Pilzer provides an original, provocative view of how to accumulate wealth and why it is beneficial to all of humankind. A theology of economics, this book explores why God wants each of us to be rich in every way -- physically, emotionally, and financially -- and shows the way to prosperity, well-being, and peace of mind.

Guerilla Teleselling
Guerrilla Teleselling: New Unconventional Weapons and Tactics to Sell When You Can't Be There in Person - Jay Conrad Levinson, Orvel Ray Wilson, Mark S. A. Smith
The book applies guerrilla sales and marketing tactics to the unique, high-pressure environment of electronic communications, this groundbreaking resource is packed with valuable tips, expert advice, and insider secrets on finding, closing, and increasing sales by phone and fax as well as via e-mail and the Internet.

How to Become a Rainmaker
How to Become a Rainmaker: The People Who Get and Keep Customers - Jeffrey J. Fox
This short, easy read is a quick refresher course of the basic principals of selling. Mr. Fox breaks down the rainmaking, or sales execution, process into a number of sequential 'Killer Questions' designed to turn your sales target into a friendly decision maker.

Inside the Tornado
Inside the Tornado: Marketing Strategies from Silicon Valley's Cutting Edge - Geoffrey A. Moore
Inside the Tornado the long-awaited sequel to Crossing the Chasm by Silicon Valley marketing strategist Geoffrey Moore, follows its predecessor as required reading material for today's leading business schools and industry luminaries. The book focuses on the market dynamics of hyper growth, with a behind-the-headlines look at how companies such as Microsoft and Netscape capture dominant market shares and leap into prominence.

How to Win Friends and Influence People
How to Win Friends and Influence People - Dale Carnegie
Financial success, Carnegie believed, is due 15 percent to professional knowledge and 85 percent to "the ability to express ideas, to assume leadership, and to arouse enthusiasm among people." He teaches these skills through underlying principles of dealing with people so that they feel important and appreciated. He also emphasizes fundamental techniques for handling people without making them feel manipulated.

Laws of Success in Sexteen Lessons
Law of Success in Sixteen Lessons - Napoleon Hill
Anyone seeking personal and financial improvement will find invaluable mental exercises, self-analysis techniques, powerful encouragement and straightforward advice in this illuminating guide. This book is a must-have for your success library.

Non-Manipulative Selling
Non-Manipulative Selling - Anthony Alessandra, Phil Wexler, Rick Barrera,
This new edition of Non-Manipulative Selling was written for people who aspire to selling with professionalism. By adopting and practicing the skills in this book, you will enter the elite five percent of sales people who can virtually write their own tickets regarding earnings, choice of geographical location, industry, company and lifestyle.

Phone Power
Phone Power: How to Make the Telephone Your Most Profitable Business Tool - George R. Walther
For executives, telemarketers, secretaries--anyone who relies heavily on the telephone in business--here is the guide to improving telephone efficiency, written by America's most accomplished phone-techniques expert, George R. Walther.

Positioning the Battle for your Mind
Positioning the Battle for your Mind - Al Ries and Jack Trout
This new edition features commentary from the authors that offers fresh insight into why positioning a product in a prospective customer's mind is still the most important strategy in business, and includes numerous examples of campaigns that followed, or didn't follow, Ries and Trout's thinking.

Reading People
Reading People: How to Understand People and Predict Their Behavior, Anytime, Anyplace - Jo-Ellan Dimitrius, Mark Mazzarella
Reading People provides a wealth of tips and strategies for ferreting out people's real viewpoints, motives and character traits.... Whether interviewing a baby sitter, meeting a new date or selecting a jury, this thorough, detailed guide of what to look for could probably improve anyone's ability at seeing and being seen.

Secrets of Successful Telephone Selling
Secrets of Successful Telephone Selling: How to Generate More Leads, Sales, Repeat Business, and Referrals by Phone - Robert W. Bly
For individual professionals or small business owners, here is a step-by-step program for using the phone to generate sales leads, qualify prospects, follow up, close sales, service accounts, get repeat orders, and ensure profitable returns.

Selling 2.0
Selling 2.0: Motivating Customers in the New Economy - Josh Gordon
This book offers great insights into selling in the New Economy, however a lot of the ideas presented are not new. What is new is the unique perspective and packaging he offers. He takes the old and the new and makes them make sense together.

Selling by Phone
Selling by Phone: How to Reach and Sell to Customers - Linda Richardson
Most salespeople spend half their working lives on the phone. This comprehensive guide helps them maximize that time for two key results--dramatically higher sales and stronger customer relationships--regardless of the product or service being sold.

Selling With Integrity
Selling With Integrity: Reinventing Sales Through Collaboration, Respect, and Serving - Sharon Drew Morgen
In Selling With Integrity: Reinventing Sales Through Collaboration, Respect, and Serving, Sharon Drew Morgen persuasively outlines a "Buying Facilitation" approach that remakes a traditional adversarial relationship into one marked by genuine collaboration and honest consideration.

Selling Your Services
Selling Your Services: Proven Strategies for Getting Clients to Hire You (Or Your Firm) - Robert W. Bly
Here are hundreds of priceless tips and strategies for firms and independent providers selling services rather than products. It covers everything from generating sales leads to keeping clients after the sale is made.

The New Conceptual Selling
The New Conceptual Selling : The Most Effective and Proven Method for Face-To-Face Sales Planning - Stephen E. Heiman
Stephen E. Heiman and his co-authors, Diane Sanchez and Tad Tuleja, state in no uncertain terms that to remain a successful sales professional, you need to change the way you view the selling process. They advocate a customer-driven model of sales as the only approach for long-term success.

Visionary Selling
Visionary Selling - Barbara Geraghty, Michael Larsen, Fred Hills
Visionary Selling shows you how to sell effectively to top decision makers by going beyond the hard sell of a specific product to aligning with the broader vision of top management.
 
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