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Recommended Books
| Customer Centered Selling |
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| Customer
Centered Selling - Robert Jolles |
| Robert Jolles reverses the conventional
selling practice of searching for customer needs.
To truly create urgency, you must focus instead on
the customer's problems and decision-making process. |
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| Inside the Tornado |
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| Inside
the Tornado: Marketing Strategies from Silicon Valley's
Cutting Edge - Geoffrey A. Moore |
| Inside the Tornado the
long-awaited sequel to Crossing the Chasm by Silicon
Valley marketing strategist Geoffrey Moore, follows
its predecessor as required reading material for today's
leading business schools and industry luminaries.
The book focuses on the market dynamics of hyper growth,
with a behind-the-headlines look at how companies
such as Microsoft and Netscape capture dominant market
shares and leap into prominence. |
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| How to Win Friends and Influence
People |
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| How
to Win Friends and Influence People - Dale Carnegie
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| Financial success, Carnegie
believed, is due 15 percent to professional knowledge
and 85 percent to "the ability to express ideas,
to assume leadership, and to arouse enthusiasm among
people." He teaches these skills through underlying
principles of dealing with people so that they feel
important and appreciated. He also emphasizes fundamental
techniques for handling people without making them
feel manipulated. |
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| Laws of Success in Sexteen Lessons |
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| Law
of Success in Sixteen Lessons - Napoleon Hill |
| Anyone seeking personal
and financial improvement will find invaluable mental
exercises, self-analysis techniques, powerful encouragement
and straightforward advice in this illuminating guide.
This book is a must-have for your success library. |
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| Non-Manipulative Selling |
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| Non-Manipulative
Selling - Anthony Alessandra, Phil Wexler, Rick Barrera,
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| This new edition of Non-Manipulative
Selling was written for people who aspire to selling
with professionalism. By adopting and practicing the
skills in this book, you will enter the elite five
percent of sales people who can virtually write their
own tickets regarding earnings, choice of geographical
location, industry, company and lifestyle. |
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| Positioning the Battle for your
Mind |
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| Positioning
the Battle for your Mind - Al Ries and Jack Trout |
| This new edition features
commentary from the authors that offers fresh insight
into why positioning a product in a prospective customer's
mind is still the most important strategy in business,
and includes numerous examples of campaigns that followed,
or didn't follow, Ries and Trout's thinking. |
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| Secrets of Successful Telephone
Selling |
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| Secrets
of Successful Telephone Selling: How to Generate More
Leads, Sales, Repeat Business, and Referrals by Phone
- Robert W. Bly |
| For individual professionals
or small business owners, here is a step-by-step program
for using the phone to generate sales leads, qualify
prospects, follow up, close sales, service accounts,
get repeat orders, and ensure profitable returns. |
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