Ron LaVine interviewed on
TurnAround Radio, January 5, 2009

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"Successful Cold Calling"
By: Ron LaVine

"The reason we find people dislike cold calling is they haven't found a comfortable way to do it. They look at it as a chore rather than as a game, "How much information can I get on every call - how many people can I discover?" So I try to reframe cold-calling in terms of a game or a puzzle - How many pieces of the puzzle can I find on every call. And if I get more information then I had before, I've gotten a result. And if I've gotten a result, I haven't been rejected."

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Ron LaVine is interviewed on on the topic of Cold Calling on The Sales Round Up Podcast Show

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"Success Through Pre Call Planning"

"I strongly believe if you do a good job of pre call planning, the cold call becomes much, much easier. It doesn't have to be complex, it doesn't have to take a long time, but it should be done in order to make a quality call as opposed to quantity calls."

by Ron LaVine

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